Trusted Brands 2014
Our Trusted Brands 2014 results are in!
Our 2014 winners have been determined, and once again, Canadians have voted for their Trusted Brands across 37 categories.
Reader’s Digest, an ambassador for the importance of trust, first launched the ‘Trusted Brands’ survey in Asia in 2000. It has since grown into a Global initiative playing an important role in 31 countries worldwide where it is used to gauge consumer attitudes and opinions related to products and services and to recognize the most trusted brands.
Trust has always been an integral facet of the Reader’s Digest brand. Study after study, words such as credible, believable and trustworthy have been used to describe Reader’s Digest. Why trust Reader’s Digest?
- Reader’s Digest is trusted by more Canadians than any other magazine***
- Is held in higher esteem** than any other Canadian magazine
- Canada’s #1 most-read magazine, reaching 5.6 million readers* and over 450,000 unique online visitors****
We will be presenting the 2014 Trusted Brands Awards to all of the winners in the next few weeks!
Sources: *PMB Fall’13 (RD/SRD), **Y&R BAV Study 2010, ***Trust studies conducted from 1996-20124 by Canadian Facts, Roper Reports, Ipsos Reid & Starch Research, ****comScore Oct-Dec Average 2013